Machine learning is a topic most marketing leaders have heard discussed in the boardroom from their CTO or CIO. The ability to understand trends in
A Brief History of Boxing Day
While retailers across the United States assess the performance of their recent Black Friday and Cyber Monday sales campaigns, marketers in several
Cyber Monday Sales Will Fail To Attract High-Value Customers
New data confirms that consumers who first purchase a full-price item are 2.5 times more valuable than those who take advantage of a holiday
Understanding Showrooming vs. Webrooming
Retail marketing is full of buzz-terms we hear being used at the boardroom table, at conferences, from analysts, and in blogs. Of particular
Five E-mail Personalization Best Practices
E-mail is the first area where most marketers turn to when looking to add a more personalized experience with their communications. After all,
The Return of Bricks and Mortar Retail
When Amazon, the goliath of online retailing, secures prime retail space in the heart of Manhattan across from the Empire State Building, people start
Green Stamps. The First Retail Loyalty Program.
Programs designed to encourage customer loyalty, are certainly not a new concept in retail. The first loyalty program is believed to have been the
The New “New Math” Behind Coherent Path
When Dr. Greg Leibon, a PhD. Scholar in Mathematics at Dartmouth College and one of the co-founders of Coherent Path, talks about math his face lights
Coherent Path Aims to Provide a ‘Gateway Effect’ for Retail Shopping
Amazon and Netflix are known as the pioneers in bringing you personalized recommendations for what to buy or watch next. This article by Kyle
Coherent Path Unveils World’s Most Intimate Shopping Experience
Coherent Path today introduced the first solution to optimize retail customer engagement around long-term objectives, turning unpredictable,