Coherent Path, Author at Coherent Path

October 24, 2019

4 Ways Big Data Can be Used to Improve the Customer Experience

In what ways can raw data contribute to improved customer engagement? The trick is figuring out how to get the most out of it. Merely having that

October 21, 2019

Chicago | October 2019 Spark Brand Loyalty Using Human Nature & Numbers The Chicago Peer Forum was held at the Museum of Science and Industry,

October 21, 2019

Coherent Path provides first-class support for the Gmail Promotions Tab, handling all the annotations needed to promote an email or offer while

October 2, 2019

Every experienced marketer has worked with a range of email automation platforms — from the simple to the seemingly advanced. Most of these email

October 2, 2019

BOSTON — Coherent Path announced today that CTO and cofounder Greg Leibon has obtained a patent for a revolutionary mathematical

August 14, 2019

This May, email service provider Yes Marketing announced they were ending support for their Yesmail platform. They’re far from the only service

July 14, 2019

Coherent Path has acquired RareLogic, an Ottawa-based company offering complementary apps and technology designed to help e-commerce businesses grow,

July 3, 2019

Boston | June 2019 How to Drive Customer Obsession with Email Sometimes the best way to formulate a clear email personalization strategy is to see

May 17, 2019

What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the

March 20, 2019

New York City | March 2019 Keeping Your Brand in the Driver's Seat of Email Personalization When it comes to delivering personalized, customized