In this episode of Coherent Thoughts, host James Glover speaks with Mark Emond about digital transformation in retail. Mark is the President of
How Should Retailers Adjust Their Holiday Marketing Plans?
The holiday season is on the horizon, but the big question is how and where consumers will shop. Will consumers swarm malls and brick-and-mortar
Comfy Old Boots and Collector Sneakers: How to Use Your Customers’ Existing Tastes to Shape New Product Recommendations
Few things in life are more satisfying than sharing something new with an old friend. But as much as we all enjoy getting new things — and giving them
4 Big Reasons Why Smart Email Marketing is the Future
4 Big Reasons Why Smart Email Marketing is the Future Email marketing is the highest performing channel in terms of pure return on dollars spent.
Campaigning Through Crisis: How Email Can Demonstrate Personalized Compassion in Uncertain Times
The whole world seems to have turned upside down over the past few weeks. Every morning, we wake up to news bulletins about tighter travel
Why Individualized Journeys Are the Next Step in Content Personalization
What’s the number-one factor that distinguishes a successful email campaign from an underperforming flop? It’s not the percentage of promotional
3 Ways Personalized Email Content Boosts your Marketing ROI and Customer Engagement
As we had previously covered in our recent article, Standout Email Marketing Stats of 2019, an incredible 293.6 billion emails were sent and received
The Death of Customer Personas: Why Individual Personalization Is the Future of Email Marketing
The past ten years have witnessed a flurry of evolution in digital marketing. Instead of building up vague pictures of customer segments based on
How to Craft a Personalized Email Campaign That Stays True to Your Brand’s Voice
The bigger your audience grows, the more challenging personalization becomes. Back when your business was just starting out, you might’ve had time
Standout Email Marketing Stats of 2019
As we enter a new decade, it is apparent that digital marketers have more platforms than ever to reach their customers on. But even with all these new