Brand building is a topic that we've delved into in past episodes. But one thing we've rarely had the chance to do is look at brand building from the
The Golden Rule of Email Marketing
Do unto others as you would have them do unto you. The "Golden Rule" of retail marketing is the same as in regular, everyday life - treat others
Coherent Thoughts – Bob Phibbs, the Retail Doctor
In many aspects of life, it's key to ensure that the foundation is laid before advancing to more advanced steps. Retail is no different. To unlock
Three Essential Steps to Increase Email Campaign Relevance
Creating relevant email campaigns is an ongoing struggle for marketers. Every customer is on a journey, and marketers guide them toward their
Coherent Thoughts – Mark Demeny
How much content is enough? How do you know which content is worth creating? Marketers are often faced with the challenges that come with these
Coherent Thoughts – Jed Schneiderman
Your brand should be much more than your catalog. Part of building a retail brand that resonates is tying an experience or identity to the
How a Top U.S. Retailer Increased Email Marketing Conversions by Over 11%
The following information is included in Coherent Path’s Email Marketing Insights Report. Get the free eBook here. Most of your email list is either
Coherent Thoughts – Michael LeBlanc, The Voice of Retail
Brands are more than what they sell. Building a strong brand identity starts with letting customers know who you are and how you take care of your
What is “Good” Email Marketing Content, Anyway?
It’s a question that constantly runs through the minds of email marketers: how do you know which email creative content is actually good? Email
Coherent Thoughts – Joseph Caravaglia
Dieticians need to know their client to come up with the best diet for that person. Many factors feed into how they create a diet: price, medical