Every customer loved to be surprised by a special promotion now and then — especially when it offers a discount on an item they’d already been
How Dynamic Content Can Improve Your Email Engagement
Many of even the most experienced email marketers struggle to maximize target audience engagement, and much of that hardship stems from not being able
How Intelligent Email Automation Can Enhance Your Email Marketing Strategy
Today’s digital marketing initiatives are fragmented across a broader range of channels than ever before. In addition to established digital channels
Boosting Revenue with the Ultimate Email Diet
Every single individual in the world is just that: An individual. That means they have unique interests, enjoy partaking in them at different times
4 Ways Big Data Can be Used to Improve the Customer Experience
In what ways can raw data contribute to improved customer engagement? The trick is figuring out how to get the most out of it. Merely having that
Chicago Peer Forum Recap: Turning Email Into an Innovation-Leading Channel
Chicago | October 2019 Spark Brand Loyalty Using Human Nature & Numbers The Chicago Peer Forum was held at the Museum of Science and Industry,
Utilizing Gmail’s Promotional Tab
Coherent Path provides first-class support for the Gmail Promotions Tab, handling all the annotations needed to promote an email or offer while
Why Coherent Path’s New Patent Represents a Quantum Leap Forward in Email Marketing Technology
Every experienced marketer has worked with a range of email automation platforms — from the simple to the seemingly advanced. Most of these email
Coherent Path Patents New System for Optimizing Customer Purchase Trajectories
BOSTON — Coherent Path announced today that CTO and cofounder Greg Leibon has obtained a patent for a revolutionary mathematical
Why You Should Use Email for Dialogue, Not Just Delivery
This May, email service provider Yes Marketing announced they were ending support for their Yesmail platform. They’re far from the only service