What makes a customer buy from a multi-brand retailer when they could often get the same item directly from the brand that creates it? After all, the
NYC Peer Forum Recap: How Retailers Are Moving to Dynamic, Curated Email
New York City | March 2019 Keeping Your Brand in the Driver's Seat of Email PersonalizationWhen it comes to delivering personalized, customized
Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the
7 “Must-Read” Articles for Email Marketers in 2019
Now that we’ve entered the first quarter of 2019, you’re already making big marketing plans for the year ahead. You’re probably hard at work laying
San Francisco Peer Forum Recap: Insights on Making Email Personalization Work
San Francisco | October 2018 Calculate, Defend & Promote the Value of Your Email ProgramWhen your email list has millions of subscribers,
Discover the Patterns Behind Successful Email Campaigns [ebook]
Remember the last time you picked up on a pattern in somebody’s behavior? Maybe you realized that a certain colleague is always late — or that a
The Secret to a Meaningful, Loyalty-Building Email Campaign
Why do some emails “click” with customers while others go unread — or get deleted? While this question doesn’t have a simple answer, the difference
Why Your Customer’s Reality is the Only Reality that Matters
Believe it or not, the 2018 holiday season is already right around the corner. Any day now, malls and stores across the country will be filling up
Is Your Personalization Strategy Missing How To Be Personal?
We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson? It’s not as often as you’d like, but every once
The Sweater Experiment: Testing the Limits of Segmentation
Every marketer is constantly on the lookout for new ways of understanding their audience. The better you understand what your customers want next, the