Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the
7 “Must-Read” Articles for Email Marketers in 2019
Now that we’ve entered the first quarter of 2019, you’re already making big marketing plans for the year ahead. You’re probably hard at work laying
San Francisco Peer Forum: Insights on Making Email Personalization Work
San Francisco | October 2018 Calculate, Defend & Promote the Value of Your Email Program When your email list has millions of subscribers,
Discover the Patterns Behind Successful Email Campaigns [ebook]
Remember the last time you picked up on a pattern in somebody’s behavior? Maybe you realized that a certain colleague is always late — or that a
The Secret to a Meaningful, Loyalty-Building Email Campaign
Why do some emails “click” with customers while others go unread — or get deleted? While this question doesn’t have a simple answer, the difference
Why Your Customer’s Reality is the Only Reality that Matters
Believe it or not, the 2018 holiday season is already right around the corner. Any day now, malls and stores across the country will be filling up
Is Your Personalization Strategy Missing How To Be Personal?
We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson? It’s not as often as you’d like, but every once
The Sweater Experiment: Testing the Limits of Segmentation
Every marketer is constantly on the lookout for new ways of understanding their audience. The better you understand what your customers want next, the
The Essential Ingredients of a Powerful Loyalty Program
Loyal customers are worth cultivating. They spend 67 percent more than new customers – and it can cost 25 times less to sell to them than to new
When is a Lower Email Conversion Rate Better?
A full 90 percent of retailers see email as important for achieving their goals – no surprise, since email accounted for nearly 20 percent of all