Nailing the perfect marketing email can be an elusive task. From copy to images to deliverability, there is a lot to cover! With this in mind, we’ve
Omnichannel Overlooks This Crucial Aspect of the Customer Journey
Since entering the personalization space a few years ago and getting the chance to work with leading retailers across North America, we have noticed
Neiman Marcus Featured in Internet Retailer for Partnership with Coherent Path
Neiman Marcus was recently featured in Internet Retailer for its partnership with Coherent Path. The legendary retailer is using Coherent Path to
TRADER-Coherent Path Partnership Featured in Yahoo! Finance
TRADER Corporation (also known as autoTrader) was recently featured in Yahoo! Finance for its exclusive partnership with data-science pioneer Coherent
Neiman Marcus, Coherent Path Featured in the Dallas Business Journal
Neiman Marcus was recently featured in the Dallas Business Journal for the work the company is doing to personalize the shopper experience. The
3 Suprising Ways Artificial Intelligence Helps Creative and Marketing Professionals
From luminaries like Stephen Hawking and Elon Musk to lesser known skeptics sporting tinfoil hats, artificial intelligence has inspired much concern
How to Inspire Customer Loyalty with Marketing Personalization
In the age of ubiquitous customer choice and fierce, omnipresent competition -- think Amazon -- securing customer loyalty is a strategic necessity for
3 Reasons Why Email Is a Great Channel to Get Started with Personalization
In the last few years, omnichannel personalization has been a major priority for marketers in the retail world and beyond. However, implementing
Do You Know These 4 Types of Personalized Marketing?
If you’re considering implementing a personalization system in your marketing organization or expanding upon your existing infrastructure, you should
Why Email Marketing Workflows Are Not Customer Journeys
Email marketing workflows that are used in various marketing solutions like HubSpot or Salesforce Marketing Cloud (formerly known as ExactTarget) are