admin, Author at Coherent Path

October 11, 2016

9 Free and Awesome Email Marketing Tools

Nailing the perfect marketing email can be an elusive task. From copy to images to deliverability, there is a lot to cover! With this in mind, we’ve

September 27, 2016

Omnichannel Overlooks This Crucial Aspect of the Customer Journey

Since entering the personalization space a few years ago and getting the chance to work with leading retailers across North America, we have noticed

September 16, 2016

Neiman Marcus Featured in Internet Retailer for Partnership with Coherent Path

Neiman Marcus was recently featured in Internet Retailer for its partnership with Coherent Path. The legendary retailer is using Coherent Path to

August 16, 2016

TRADER-Coherent Path Partnership Featured in Yahoo! Finance

TRADER Corporation (also known as autoTrader) was recently featured in Yahoo! Finance for its exclusive partnership with data-science pioneer Coherent

August 2, 2016

Neiman Marcus, Coherent Path Featured in the Dallas Business Journal

Neiman Marcus was recently featured in the Dallas Business Journal for the work the company is doing to personalize the shopper experience. The

July 5, 2016

3 Suprising Ways Artificial Intelligence Helps Creative and Marketing Professionals

From luminaries like Stephen Hawking and Elon Musk to lesser known skeptics sporting tinfoil hats, artificial intelligence has inspired much concern

June 21, 2016

How to Inspire Customer Loyalty with Marketing Personalization

In the age of ubiquitous customer choice and fierce, omnipresent competition -- think Amazon -- securing customer loyalty is a strategic necessity for