Coherent Path – Helping retailers increase customer engagement, revenue and lifetime value with science-driven personalization
Our partner IBM recently published a case study that discusses how we leveraged the IBM InfoSphere Big Insights solution to help us map, personalize and optimize customer journeys for business goals such as loyalty and lifetime value:
Personalization pioneer Coherent Path wanted to help its retail clients leverage their customer data to deliver experiences and offers that are optimized for the entire customer journey, not just the next step.
Using IBM InfoSphere® BigInsights®, Coherent Path developed a sophisticated solution that maps product and transactional environments and delivers personalized experiences that are tailored to each unique customer journey.
With a foundation of advanced customer insights, retailers can personalize customer engagement in a way that inspires long-term loyalty and value, in addition to near-term revenue.
You can read the full case study here.