A Balanced Content Diet Is Key
What marketers feed their customers via email campaigns is akin to a diet – and the goal is to create a balanced one. By tailoring a variety of product offerings suited to different types of customers and further segmenting their email strategy, marketers can begin to deliver more engaging content that lifts not only engagement rates, but long-term customer loyalty and revenue.
To achieve this, there needs to be a healthy variety of email themes to satiate the tastes of each individual customer, and the winners in email content have found the secret sauce.
Curious how your email program stacks up ? Use our Email Engagement Grader to get an in-depth look at the health of your email program and learn how to select the most impactful content, find the right email frequency and expose more of your product catalog in our new email effectiveness report.
Email Content In the News
Email Effectiveness Study
Email is about more than just batch-and-blast practices of the past. It’s about developing relevant, individualized experiences that lead with the customer. As a retailer, it’s crucial to understand how email impacts the health of your entire sales and marketing program, and our Email Effectiveness Report can help you get started. Learn how email frequency, catalog exposure and email content impact your email success, which areas top retailers are excelling and falling behind in, and how to improve your email program today.