Machine learning is a topic most marketing leaders have heard discussed in the boardroom from their CTO or CIO. The ability to […]
The behaviour of an individual can be viewed as a time series of messages received and transactions made. In nearly any problem involving a time series like this there is a tricky problem of dimension reduction.
Imagine we are attempting to understand changing food consumptions tastes over time, perhaps with the goal of encouraging someone to consume a more healthy diet. Well, with 100s of options for each dinner, after a week there are 100,000,000,000,000 possible sequences of meals. It’s easy to see that very quickly you are unlikely to have a large enough sample population to discern much about the sequences in a direct statistical sense!
While retailers across the United States assess the performance of their recent Black Friday and Cyber Monday sales campaigns, marketers in several […]
This holiday season, Coherent Path clients will be leaders within their respective retail segments. They will do this by engaging their current […]
New data confirms that consumers who first purchase a full-price item are 2.5 times more valuable than those who take advantage of […]
Retail marketing is full of buzz-terms we hear being used at the boardroom table, at conferences, from analysts, and in blogs. Of […]
E-mail is the first area where most marketers turn to when looking to add a more personalized experience with their communications. After […]
When Amazon, the goliath of online retailing, secures prime retail space in the heart of Manhattan across from the Empire State Building, people start talking.
Programs designed to encourage customer loyalty, are certainly not a new concept in retail. The first loyalty program is believed to have […]
When Dr. Greg Leibon, a PhD. Scholar in Mathematics at Dartmouth College and one of the co-founders of Coherent Path, talks about math his […]
Amazon and Netflix are known as the pioneers in bringing you personalized recommendations for what to buy or watch next. This article […]
Coherent Path today introduced the first solution to optimize retail customer engagement around long-term objectives, turning unpredictable, occasional shoppers into strong-spending store […]