The Dimension Reduction Challenge

The behaviour of an individual can be viewed as a time series of messages received and transactions made. In nearly any problem involving a time series like this there is a tricky problem of dimension reduction.

Imagine we are attempting to understand changing food consumptions tastes over time, perhaps with the goal of encouraging someone to consume a more healthy diet. Well, with 100s of options for each dinner, after a week there are 100,000,000,000,000 possible sequences of meals. It’s easy to see that very quickly you are unlikely to have a large enough sample population to discern much about the sequences in a direct statistical sense!

A Brief History of Boxing Day

While retailers across the United States assess the performance of their recent Black Friday and Cyber Monday sales campaigns, marketers in several […]

Coherent Path 2014 Holiday Guide

This holiday season, Coherent Path clients will be leaders within their respective retail segments.  They will do this by engaging their current […]

The Return of Bricks and Mortar Retail

When Amazon, the goliath of online retailing, secures prime retail space in the heart of Manhattan across from the Empire State Building, people start talking.

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