California Here We Come: Meet Us at eTail West

In less than two weeks, retailers from across the country including Staples, Walmart, Neiman Marcus and The Gap, will meet in sunny Palm Springs for one of retail’s most popular events of the year – eTail West. The highly anticipated show will bring together more than 1,200 of the brightest minds in retail and 220+ speakers for four days of workshops, networking, thought-provoking keynotes and panel presentations, and of course a little fun – we’re looking at you, eTail Vintage Carnival Reception and Summer Nights Festival!

With a focus on digital retail, the disruptive content at the show is designed to provide retailers with real, actionable insights to help them optimize revenue-driving strategies. According to eTail West Divisional Director Lori Hawthorne, some of the top industry trends shaping this year’s agenda include omnichannel, mobile, and content – and the transformative technologies necessary to execute on these.

Coherent Path is one of the innovative solutions that can help retailers with these trends. Our team will be exhibiting on the show floor in booth 615, showing attendees how to transform their stale email marketing calendars into balanced email ‘content diets,’ catering to each individual customer’s evolving tastes and moods. You can also check out our Email Engagement Grader to find out how your company fares when it comes to catalog exposure, email fatigue, and discounts and offers, and meet the team!

Additionally, we’ll be revealing the results of our recent survey, which sheds light on how marketers are thinking about and planning their email marketing calendars. Feel free to stop by and grab a copy to learn more about the pain points fellow email marketers are facing – like the pressure to send more emails and reliance on last year’s plans – and some of the missed opportunities – such as re-mailing and optimizing product exposure – that can help ramp up engagement and click-through rates.

Most exciting of all, our customer Staples will be giving a keynote presentation on email personalization at the pre-conference summit, focused on email marketing and customer relationship management (CRM) at 8:15 a.m. on February 27. The presentation “Email Personalization is Hard,” which will be given by Staples’ Senior Director of Targeted Marketing, Alanna Vallee, will explore the company’s email marketing transformation from merchant-driven sends to a data-driven personalized strategy – and how to pull it off (hint: Coherent Path can help with that). On the same day, at 9:40 a.m. you can also catch Alanna and Coherent Path’s Vice President of Strategic Accounts, Max Busselle moderating an interactive roundtable discussion about growing revenue with the right email diet.

From startups to the billion-dollar club, we can’t imagine a better show to be part of. We hope to see you among the 600+ retail companies heading west to eTail!

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